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Aura Luxury Skincare
A complete brand identity that tripled average order value
Aura Cosmetics · 2024
3×
Average Order Value
85%
Brand Recall Increase
₹12L
First Month Revenue Post-Launch
The Problem
Aura was selling quality products at commodity prices. Their visual identity looked no different from a generic drugstore brand, making it impossible to justify premium positioning.
The Solution
We developed a complete brand system — from a refined monogram logo and a satin-black & gold palette to a packaging language and brand voice that spoke to the aspirational luxury consumer.
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