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Thoughts on Growth

Essays, technical deep-dives, and strategic frameworks from the Variety Ventures team.

Featured

Strategy

Why Your 'Website Redesign' Won't Fix Your Business

Most companies approach web design as an aesthetic exercise. But aesthetics don't convert — architecture does. Here's how to build a site that sells.

Mar 15, 2026

6 min read

A logo is not a brand. We break down how consistent visual systems reduce marketing costs and increase average order value across channels.

Feb 28, 2026

Development

5 min read

The old CMS debate is dead. We look at why modern brands are moving to headless architectures and the specific business cases for each.

Feb 10, 2026

Development

12 min read

A tactical guide to organizing components, data fetching, and state in large Next.js applications.

Jan 18, 2026

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